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The campaign, created as part of Toshiba's sustainability initiatives, linked printing to overloaded landfills and pollutants, and asked all businesses to "raise awareness of the role of paper in the workplace by not printing at all for one day." Toshiba did not make a distinction between printing in office buildings and professional printers, a major point of contention with PIA according to Makin.
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Kyle A. Richardson
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Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.
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