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*I do not guarantee this. Not even slightly.
10|Provide a client with a few dozen cardboard cutouts of a scowling Al Gore. Help them place the cutouts anywhere they suspect targeted end-users are harming the environment. By trashcans, the company lunchroom, inside their cars or even their homes. For maximum effect, make sure to keep the promotion a secret from the end-users, because nothing says "don't waste water in the shower" like being surprised by the disapproving grimace of a life-sized Al Gore standing in your bath tub.
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Michael Cornnell
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