Back to Nature
The resurgence of camping promotions
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These stay-cations are also changing the way end-buyers purchase outdoor promotional products. Daniel Berkowitz, president of West Chester, Pennsylvania-based Picnic Plus by Spectrum noted, "In the past, products may have been targeted for a single consumer, [but] now due to the economy, more people are participating with their entire families in outdoor activities."
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- Companies:
- Coleman Company
- Picnic Plus by Spectrum
E
Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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