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Sean Norris
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That's an impressive spread, but even more impressive might be the "gift suites" given to players at 14 of the bowl games, including the BCS National Championship Game. The suites—private events where bowl participants are allowed to select gifts from an array of options—offer a number of big-ticket items, including high-end electronics and wearables from major brands using the events as test markets for new items.
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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