BIC Celebrates 70 Years
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At PPA, which was the very first of all the BIC Group companies to be created, the two associates established a true teamwork spirit and a high level of industrial requirements.
Marcel Bich became interested in the ballpoint pen. He envisioned enormous potential for this product, and he and Buffard dedicated their efforts to launching their own ball pen. After acquiring a patent from the Hungarian Laszlo Biro for the ballpoint pen, the teams worked to find the ideal ink formula and the perfect fitting between ball and ink, using Swiss clock-making machines. The BIC Cristal pen was launched in December 1950, and was based on the unassailable philosophy of offering the consumer superior quality at the best price. It was an immediate success.
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