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Sean Norris
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1. Arizona Diamondbacks - Baxter-ears Baseball Cap for Kids
The Arizona Diamondbacks are named after the diamondback adder, a snake native to the region the team calls home. So, naturally, the team's mascot is … a bobcat. Named D. Baxter. That doesn't make much sense, but it might be for the best—something tells us a "snake-ears" cap wouldn't be as big a hit. By giving kids something a bit more memorable and off-the-wall than a standard cap, the Diamondbacks are both endearing themselves to young fans and doing some viral marketing. Who wouldn't be curious after seeing a cap with bobcat ears built in? Plus, it never hurts when your promotional item is absolutely adorable.
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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