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TAGWEAR hired a third-party research firm in Tampa to conduct both industry and portrait research that clearly delivered results, showing a gap in market coverage, competitors and their own branding and positioning.
"We have been producing high quality, tailored promotional products for clients ranging from Rooms to Go to The Golf Channel, and we were neglecting the golden rule of paying attention to our own marketing and promotional needs. We were extremely happy that we decided to research everything first in order to rationalize our new brand and position. This way we know we are right on the money for future sales and forecasting growth," Gordin said.
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