Sweet Nut Tree's Larry Robbins Releases New Music Video
Promotional Products supplier draws on his performing roots to build company brand.
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"That's a really tough way to make a living," Robbins recalls about performing on the road. "There's nothing more depressing than singing to a room full of lonely business people in a hotel bar on a Thursday night. It's not what I'd call a lively or engaged audience."
Robbins' own love interest set him on an indirect path to the promotional products field. After accompanying him on some of his road performances, Robbins' then girlfriend Terry told him that a serious relationship with her would require his getting a "real job." So he abandoned his music ambitions to focus on finishing college and landing a business career. Today, he is vice president/general manager of Sweet Nut Tree, and he and Terry have been married for 38 years.
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- Companies:
- Sweet Nut Tree
- People:
- Larry Robbins
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