Sweating the Details
Standing out
Of course, as Anderson mentioned, one of the perks of having an apparel item that is simpler in style means it’s much easier to have an eye-catching imprint. Like the perfect scrambled egg, a lot of work goes into making sure the seemingly simple sweatshirts and fleece can handle an imprint well. Cyndi Granger, activewear buyer for River’s End Trading Company, explained some of the technical design elements. “In the basic sweatshirt fleece area, a garment made with a 100 percent cotton face (outer layer) or an air-jet spun yarn gives a garment that is more resistant to pilling,” she said. “For imprinting, the higher the stitch density, the smoother surface you have for your decoration. On a microfleece, the density of the fabric and an anti-pill polyester microfleece provides for a ‘crisper’ decoration and a better-wearing garment.”
- Companies:
- Anvil Knitwear