"Superex offers products that everyone can relate to by combining our universal desire to be safe with products that improve people's lives and protect their families," noted Michael Gisser, executive vice president of Superex. "The utility/safety blend of our products provides everyday application as well as value-added safety outcomes we all want. Suzanne will support our Southwest Ontario distributor partners in offering safety at home, on the road, in emergencies or for the season," he continued. "Telling your customer that you are responsible and that you care about them as well as their contribution to your business is a very attractive. And Suzanne's philosophy of creating an emotional connection to a project, program or product is perfect for the Superex line."