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Sean Norris
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"The Seahawks' performance and going to the Super Bowl has really, really raised their brand equity in the community," Image Source founder and CEO Brian Haner told the Business Journal "It's at an all-time high. A lot of our clients want to align themselves with the Seahawks brand."
Still, the boom in custom merchandise orders has been tempered some by the NFL's strict licensing regulations. Another article in the Puget Sound Business Journal reported that the Seahawks have told several businesses to stop producing products featuring the "12" theme (representing the "12th Man," the nickname for the Seahawks' crowd), citing trademark violations.
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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