The Pyramid Awards, first introduced in 1958, recognize campaigns that demonstrate the effective use of promotional products, packaging and copywriting to create integrated marketing communications programs and quantifiable results.
Summit Group also won a Silver Pyramid in the category of internal communication programs for its creative packaging solution for a major airline. The client realized that it needed a single unit for the iPhone 6 Plus, credit card device and chargers. The bag/case had to fit in the company-issued tote. The solution was a custom zippered case with elastic and mesh to organize the items within stringent safety and compliance parameters. Also included was an international travel adapter, custom case to protect the phone when not in flight, custom dual-port USB adapter to charge devices, uniform shirts for trainers and journals for note-taking.