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In 2010, the Strategic Print Alliance established the Flesh Memorial Award in memory of Royal (Scud) Flesh. Flesh was a founding member of what is now the Print Services and Distribution Association (PSDA). He was committed to the organization and a great believer in the benefits of membership.
Each year, Strategic Print Alliance selects a non-member distributor recipient and funds the first years' membership dues in PSDA. The objective is to support the growth of PSDA and allow the recipient to take advantage of the education, networking events and other resources that PSDA membership offers.
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