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The new red cups are a great idea because they build upon the red cup tradition, but they also lend themselves to customization. Consumers love being able to post pictures of the cups with the names of their choosing in the center, and it's easy to get creative.
Plus, we love the overall message of the concept.
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Hannah Abrams
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Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award.
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