The company is teaming up with RAJ Swim to create a new collection of swimwear and active apparel for "all types of women" to debut in 2018, with a first look available this summer.
“This is a natural evolution for Sports Illustrated Swimsuit, which has long been considered the authority on swim style,” said Bruce Gersh, senior vice president, strategy and business development, Time Inc. “The opportunity to expand the Sports Illustrated Swimsuit brand into the premium apparel space is a perfect fit, and it falls in line with our strategy to unlock new consumer programs leveraging Time Inc. brands. RAJ Swim has a rich history and is highly respected in the industry, making the company an ideal fit to help bring the Sports Illustrated Swimsuit brand to life.”
Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award.