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"The launch of Sotheby's Imprint is one of the rare times when we have licensed our brand in Sotheby's 268-year history," said Bill Sheridan, Sotheby's executive vice president. "Sotheby's Imprint creates a significant opportunity within the global marketplace for a truly global solution."
Referring to the company's methodology and platform affiliates, Sheridan explained, "There are substantial financial and operational benefits to this model, which will dramatically enhance the quality of global delivery of international print management."
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