Seastone Releases Industry Gift Card Survey Results
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“Gift card packaging has grown rapidly as a retail product category over the past few years, and this survey shows that consumer awareness is very high—88 percent of gift card purchasers are now aware of special packaging,” said Eric Child, Seastone president. “Retailers that do not offer gift card packaging are missing a significant revenue opportunity, since consumers are more likely to purchase a gift card if it either comes with free packaging or if packaging is available for purchase,” he concluded.
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