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If you can remember Maslow's hierarchy of needs from your freshman psych 101 class, safety—security of body, employment, health, family and property—is second just above breathing. "These products ... offer a sense of security," said Dan Norris, president of Starline USA, Grand Island, New York. Security is a psychological and physiological necessity, and those needs and the items that bring them will remain strong.
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- Companies:
- Atteff International
- Starline USA
E
Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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