"Rock Stars of the Promotional Products Industry" Brings Promo Heavyweights to PROMOTIONS EAST
The increasing middle class in these countries, most specifically in China, will result in a larger consumer audience, which naturally will lead to more companies looking for ways to promote themselves. As in so many other things, these emerging economies will look to America for queues on how to do things, and Jo-An Lantz said "BRIC countries will be looking toward us for help." With globalization making the world of commerce smaller, well-positioned distributors should begin to think of growing countries in Asia, South America and Europe as potential clients. Anne McKeough noted that Staples Promotional Products already has offices in many of the aforementioned companies for this very reason.
- Companies:
- Gemline
- PPAI
- Soundline
- Vantage Apparel
Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.