Q3 2011 North America Email Trend Results: Open Rates Increase Over Previous Quarter and Year
Click Rates Remain Steady and Volume Increases Compared to Q3 2010.
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"A nearly 8 percent rise in open rates year-to-year, even as volumes go up, is a big deal," said Ali Swerdlow, director of the Email Experience Council. "Email is a mature channel, so an improvement on that scale indicates better marketer practices for subject lines and preview panes."
For more information and industry-specific benchmarks, the Q3 2011 Email Trends and Benchmarks report is available at www.epsilon.com/pr/Q311emailbenchmarks.
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