Q2 2012 North America Email Trend Results: Significant Opportunity to Better Engage New Subscribers
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Business As Usual (BAU) Email Trends
The quarterly analysis is compiled from 7.3 billion emails sent by Epsilon in April, May and June 2012, across multiple industries and approximately 170 participating clients. The analysis combines data from Epsilon's proprietary platforms.
BAU Highlights:
- Non-Bounce rate remained strong at 95.9% percent
- Open rates decreased slightly quarter over quarter (-2.5 percent), but increased over Q2 2011 (15.2 percent), resulting in an overall open rate of 25.6 percent.
- Click rates decreased 0.3 percentage points from last quarter to 4.4 percent. They are also lower than Q211 (5.2 percent), but remain stable over the last two years.
Triggered Messages Email Trends
Triggered message benchmarks are compiled from over 193 million triggered emails sent by Epsilon from April to June 2012 across multiple industries. Results track campaigns deployed as a result of an action or trigger such as Welcome, Abandon Shopping Cart, Thank You and Anniversary.
0 Comments
View Comments
Related Content
Comments