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"Brett brings tremendous e-commerce and social media marketing skills to Propell—along with broad experience selling to our exact markets," Bernstein said. "We're delighted, and fortunate to have him on board, as well as to have the opportunity to serve his past customers."
The Branding Spot's focus was similar to Propell's, targeting K-12, colleges and the sorority and fraternity markets, and pioneering the use of online ordering for its clients. "The Branding Spot helped hundreds of brands and companies with their promotional and apparel needs over the past five years, so I understand what customers need. That's why I'm extremely excited to be part of the Propell brand," Kaufman said.
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