Don’t Rain on My Parade
New printing and design techniques open up umbrellas to a whole new world
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2. Longevity. “People don’t get an umbrella and throw it away. It goes in the closet, glove compartment or the trunk of the car and continues to get used for years, giving the distributor’s customer a lot of bang for the buck,” he pointed out.
It was difficult for Stromberg to contain her fascination with umbrellas. “I’m excited about the
product,” she stated. And like her, Trowbridge believes the category has a bright future in the promotional products industry. “Umbrellas ... will more than likely
be around as long as the industry itself,” he said. “Until technology comes up with a new way to
keep you dry when it rains, distributors will be safe selling umbrellas.”
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- Companies:
- Hudson Valley Umbrella
- Redline
- Places:
- Dallas
- Peekskill, N.Y.
Cynthia T. Graham
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