Saving Lives
With a niche this diverse, it is safe to assume the promotional products purchased will be similarly diverse. When it comes to giveaways, the sky is the limit, but food is always popular. Lauren Fox, sales and marketing manager for Fresh Beginnings, Valdosta, Ga., noted what attracts event-planners/buyers to a particular food promotion. "As a food manufacturer, we are able to customize both the color of the product and the tin lid," she said. "A current trend is to support a promotion or event with a customized four-color process tin. The gourmet food gift will disappear quickly but the tin lasts a long time." Gourmet food gifts are especially popular in health-related sectors, particularly those with long hours and double shifts. "The pink chocolate pretzels and pink sugar cookies are the most popular, not only in October [for Breast Cancer Awareness] but year-round for nursing staffs, hospitals [and] radiology groups," Fox explained.
- Companies:
- Fresh Beginnings
- Stouse Inc.