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To date, content provided by suppliers and Geiger exceeds 300 videos and continues to grow. “We’re seeing some really good results with our video efforts,” said Blair. “But remember, video success is more than just getting the order, it’s about setting your self apart, creating a buzz and letting your customers know that you’re up with the latest technology. No one wants to work with someone who isn’t up on the latest methods, no matter what field it is,” concluded Blair.
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