FIT FOR THE COURSE
Golf apparel gives players quali-tee time
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In an even more creative twist, Householder suggested distributors approach companies with such programs to find out not what the company itself is about, but what its workers do when they are not at work. “These are the items employees will value when they are away from the job,” she said.
Rhodes offered a slightly different approach. He said golf apparel could be included as part of a package of other items as a gift or promotional tool. He said golf apparel could also be used as a means to enhance a bigger goal or sales promotion. For example, if a customer orders 48 polo shirts, the customer could then receive a $100 gift card, good for use with the distributor’s company, according to Rhodes.
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- Dennis Rhodes
Cynthia T. Graham
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