Proforma 21st Annual Convention Paves the Way to Achieving Infinite Dreams
The organizational technology initiative, coined Project Frontier, was a point of interest and provided substance to educational sessions throughout the convention. After nearly 18 months of redefining the Proforma brand, the marketing role at this event shifted to education and awareness of the essence and key values to the brand strategy. A return favorite for several years running, the vendor and new product showcases, exhibited by Proforma’s Preferred Limited Partners (PLP) provided franchise owners with the chance to meet face-to-face with vendors who demonstrated products and services at the two-day showcase. Also a return favorite, the fourth annual Women Business Owner’s Interactive Session featured seven of Proforma’s most recognized and decorated women business owners in an open forum discussion of the benefits and challenges facing women in today’s business world.
- Companies:
- Hazel Promotional Products