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The new logo and corporate identity will coincide with the streamlining of the name and will enhance the company's brand image. "We've kept visual elements that reflect our heritage but we emphasized a more contemporary look and feel that will resonate with our customers and others within the industry," said Stephanie Protz, director of marketing at Pro Towels. "New branding will begin immediately and will be fully implemented in all facets by the beginning of 2013."
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