Private But Not Peculiar
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And, for those wondering about the cost of private-label apparel when matched up against standard branded apparel, Barreca said, “When a distributor or client chooses to label with their own name, then they have more control over the price and margin since it’s basically a blind sale.”
Kunitz agreed, saying the costs are comparable. “[Private labeling] can be done without a major investment because the merchandise can be obtained at costs not much different than branded goods, if planned right and supplied by flexible manufacturers,” he said.
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