PPAM Kicks Off Second Selling Season with Holiday Showcase
“With overall trade-show attendance down not only in the promotional products industry but also in most other markets, we feel very fortunate that the PPAM Holiday Showcase maintained both attendee and exhibitor numbers compared to last year,” said Kathy Fleming, PPAM executive director.
Each day included not only four hours of exhibits, but also a special hour-and-a-half education session, “Real Life–Real Experience–Real Value,” presented by Sherri Lennarson, MAS, senior vice president of business development for Iowa City, Iowa-based Bankers Advertising Company and current PPAI chair of the board. In this MAS/CAS certified course, she illustrated how promotional products build relationships that make other advertising mediums green with envy because of the ROI delivered that creates loyal, lifetime clients and sustainable relationships. She also gave attendees a simple method to showcase the power of promotional products and engage buyers by telling their own personal stories that stick.