PPAM Increases Fall Show Attendance
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To generate interest in the shows, suppliers were offered cash prizes for the best decorated booth while distributors were entered into a drawing for a laptop computer (valued at $850). Furthermore, this was the first year free education classes were offered before the opening of the show. Bren Clevenger-Ori with PPAI presented on “Generational Marketing,” where attendees learned how to market to different generations and what generational preferences involved.
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- Companies:
- PPAI
- Places:
- Kansas City
- St. Louis
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