PPAI Women’s Conference Named Annual Event, Empowered Attendants
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To give those who did not attend the three-day event an idea of what they missed, topics such as “What’s Sex Got to Do with It” were explored. “The topic dealt with marketing and selling to the opposite sex,” said Susan Carnahan, conference speaker and owner of Carnahan Presents, Inc., a marketing communications firm based in Monument, Colo. “The first thing we established is that men and women differ in many ways. So, why do we continue to market to women the same way we’ve always sold and marketed to men?”
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