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First announced at the end of April, the Hosted-Buyer Initiative (PDF) would have allowed distributors to bring up to two end-buyers with them on the last day of the Las Vegas trade show. In a poll on Promo Marketing, more than 70 percent of distributors disagreed with the decision to open up the show to clients.
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Kyle A. Richardson
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Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.
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