PPAI Study Confirms Effectiveness Of Promotional Products When Compared To Traditional Media
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Promotional products--compared to TV, print and online advertising--consistently delivered on higher recall rates of the company/brand, the product/service or both.
An evaluation was conducted to see how many respondents could remember both the advertiser/company and the product/service/message advertised, and in the case of promotional products, the product received, as well. The study found that:
– 83 percent could recall the brand/company advertised
– 75 percent remembered the product/service
– 80 percent clearly identified the type of promotional product
– 74 percent could recall the company/brand and the product/service/message advertised
– 69 percent could remember all three aspects
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- Companies:
- PPAI
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