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The business- and community-building focus of the PPAI Expo was punctuated by Tony Hsieh’s keynote address, where he explained the Zappos model of creating community, co-learning and collisions. The Zappos model is based on a commitment to accelerate collisions between co-workers and their communities through organic growth generated as a result of strategic design, location and traffic flow—promoting interaction, collaboration and commerce. Based on the Zappos.com formula for creating “collisionable” hours, the PPAI Expo week generated more than 800,000 collisions.
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