PM: What can distributors expect going forward? Are there any plans or changes coming that will affect them?
PB: I think it is important that we will not make changes solely to seem like we're doing something different. PPAI has an aggressive strategic plan that guides the energies of the board, hundreds of volunteer leaders and staff. It is the foundation of all our efforts. My first short-term goal is to communicate the strategic plan to the members and the industry because in the end, this strategic plan is our promise to the membership.
- Companies:
- PPAI
- People:
- Paul Bellantone
Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.