Paul Bellantone, PPAI President and CEO, Responds to U.S. Marshal Spending Controversy
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In his post, Bellantone had this to say about those claiming such spending to be wasteful:
The promotional items deemed "not necessary," according to the [Politico] article, are anything but. In fact, points raised in the article are exactly why promotional products are one of the most effective, cost-efficient and longest-lasting media used by advertisers, marketers and the U.S. Marshals Service. Compared to other media, promotional products are the sixth fastest-growing advertising medium, ranking eighth among traditional and digital media in annual expenditures at $18.5 billion. The government report actually acknowledges this in its findings.
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