Michael Moore, executive vice president of sales for Lakeville, Massachusetts-based Bay State Specialty Company, said, “The thing about kitchen products is that we have a very emotional attachment to our kitchen. If you think about the space, we start there in the morning, we end there in the evening. Whenever we have parties or groups of people in our house, we always congregate around the kitchen.” He continued, saying the emotional connection to the kitchen would carry over to the cookware involved. “Every time you pull that product out of the drawer or the cabinet, you’re really getting very high exposure for very little cost. I’m talking advertising-dollar wise,” said Moore. The best items then, for the cooking-inclined country mouse, would be something used near-daily, like a trusty knife or spatula.
Aesop and the Kitchen
Or "How Mice Relate to the Sale of Household Items"