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USA Today did the math, and it turns out Berbert has a point: Each medal would have cost $23,500 each to manufacture in pure gold. With the shift to gold plating, each medal costs about $600. These gold-plated medals are still high quality—the gold must be certified to have a certain amount of purity.
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Hannah Abrams
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Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award.
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