4. Assign Reading
O'Donnell mentioned that books (imprinted or blank) are popular as giveaways for college freshman. "We are very active in the First Reads program, where universities buy copies of the same book for all incoming freshman to read so they have something in common," he said.
5. Branch out from Schools
Schools are not the only organizations that need educational products. Museums, charities and banks all need products to promote education. "There are a lot of learning organizations that use the content from our books to add to material they are creating to teach," O'Donnell explained. He added that museums often sell exhibit catalogs to explain special exhibits and educate museum visitors. Sarah Sumner, sales and marketing coordinator for Bay State Specialty Co., Middleboro, Mass., mentioned that banks use educational products as well. She offered an example. "[Bay State's] R48 Pro-Scale 12" Plastic Ruler was used by a bank to promote [its] on-site location at the university," she said. "The rulers were given out at the campus store and in orientation packets to new students."
- Companies:
- Bay State Specialty Company