OFFICE SPACE
Office and desk items are expanding in scope and territory
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One of the selling points of journals as office and desk products has been the quality of the imprinting. “Because you can imprint custom pages,” O’Boyle said, “you can create different niche products for different industries very easily.”
Bohmer also noted the effect of the print process on sales. “Digitally printed products have experienced a tremendous amount of activity from end-users,” he pointed out. “The ability to do multiple color imprints [and] reproduce photographs or images enhances the visual appeal of the product.”
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- Companies:
- Leed's
- Timeplanner Calendars
- Webb Company
Laurence Liss
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