Office (Ad)space
Tips on selling products perfect for in-office advertising
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Badges
From giant, clearance-requiring corporations like Lockheed Martin to small businesses that share a space with other companies, ID or key card access is often a necessity, making offices a major buyer of badges.
When pitching badges to an office client, know that they might be more interested in brand-friendly designs than other common badge customers such as hospitals or concerts. “In an office, more attention might be paid to the overall design and feel of the badge,” said Eric Johnson, MAS, vice president of sales and development for Halls & Company (ID Line), Brooklyn Park, Minn. “A buyer might be more concerned with how the badge matches their internal office designs.”
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Michael Cornnell
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