Norwood & BIC Graphic Launch "Ask Dave" Video Series
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"As we progressed through our manufacturing integration and restructured our catalogs, we realized we caused some confusion amongst our customers," said Saracino. "This was our way of addressing the most prevalent questions and concerns, in an interactive and more personal way."
Saracino spoke with Promo Marketing editorial director Nichole Stella at the PROMOTIONS EAST 2011 trade show to discuss the thought process behind the new series. "There's so many questions that are consistent in the marketplace," Saracino explained. "Where are you going? What have you done? Has it been hard?" The full interview is available in here and in the video above.
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