In other words, the policy dictates that VF should not source any products associated with deforestation and degradation of forestland. Additionally, a clause in the policy states that VF will use recycled fibers whenever possible in its products.
Sustainability, eco-friendly initiatives and green policies are gaining traction in the apparel industry. Last year, Adidas created a shoe from recycled ocean plastic. Even promotional apparel brands, like Royal Apparel, have stepped up their eco-friendly offerings. If you're a supplier or distributor in promotional apparel, consider sustainable fabrications and post-consumer recycled materials because more end-users are looking for green products.
Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award.