Newton Manufacturing and Salesforce.com Announce Strategic Partnership, Unveil Oasis
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“Our goal in building Oasis was to help Newton representatives differentiate themselves among their peers in the marketplace,” said Pranav Mehta, Newton senior IT manager. “Oasis provides that differentiation through collaboration, real-time data and marketplace performance.”
As Mehta explains, the company chose to use a third party to develop a platform tailored to meet the needs of Newton representatives. Salesforce.com‘s industry-leading cloud-computing platform and firm footprint in the social media space was compelling. Salesforce.com found Newton’s position in the promotional products industry and approach to technology equally attractive.
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