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QR codes, which look like a mosaic of black and white pixels, are becoming increasingly popular as smartphone usage in the United States continues to grow. When scanned by a smartphone with the appropriate app, the code delivers the advertiser's content, typically a mobile website, to the device.
The white paper discusses how the codes are created and are being used by advertisers. It then walks the reader through the process of creating a campaign using QR codes and offers ideas for imprinting the codes on promotional products.
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