New Wave Group Takes Over Management of AHEAD in Canada
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"Based on the customer feedback I've already received, there is an obvious demand for the AHEAD brand in Canada," Brett said. "People are very excited to see us entering the Canadian market in a big way."
New Wave Group has been consistently making significant investments into its Canadian operations, including the acquisition of Paris Glove in 2011. This provided an established base of entry in Canada for other New Wave companies. The merging of AHEAD headwear, apparel and accessories into New Wave's Canadian division was the next logical step toward further business growth.
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