New Global Promotional Product Organization Formed, IGC Global Promotions
Six North American companies join as equal shareholders.
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IGC Global Promotions, formerly functioning as the International Advertising Gift Council, has been active since 1956 as a consortium to consolidate and leverage purchasing, to service clients collectively on a global basis, and to share creative ideas and best practices.
The new cooperative is founded by 50 companies from 47 countries; all companies have equal ownership. The cooperative is the sole shareholder of IGC Global Promotions NV, with its headquarters in Rotterdam, the Netherlands. The shareholders adhere to strict processes and key performance indicators that are critical to correctly serving global clients.
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