New Ash City Styles Now Available in Fall 2014 Catalog
"This was an exciting collection to design, as it was an opportunity to work on such a wide assortment of styles that encompass both the latest in fashion and technology, and the essential outfitting options needed for our value-driven customers," said Elson Yeung, director of private label design and merchandising, Ash City/alphabroder. "This particular season, you will see the strategic placement of heat retention features within outerwear pieces, a continued focus to drive innovation with the increased use of performance moisture wicking lining, as well as the application of earth tones and neutral colors (such as Blue Ash and Dark Oakmoss). As we continue to progress our go-forward private label strategy at alphabroder, our team is looking forward to sharing even more solutions that cover multiple price points and accommodate different industry needs.