On August 7, ESPN analyst and former Duke basketball player Jay Bilas accused the NCAA of violating its own amateurism regulations, which state that college athletes must waive any rights to receive compensation for the use of the name, image or likeness in order to participate in collegiate sports. In a series of Tweets, Bilas pointed out that NCAA's online store allowed users to search by certain player names in order to find merchandise bearing that player's school and number. Since the NCAA requires athletes waive rights to their own images, the association does not need to share the proceeds, allowing it to profit on "a glaring double-standard."
Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.